https://www.sovismedia.com/insights daily 0.75 2026-03-15 https://www.sovismedia.com/insights/why-local-seo-is-important-for-small-businesses monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/1773599882469-HSEJWKK3H0QKOAY3BVKF/unsplash-image-sxb8StmTfaw.jpg Insights - Why Local SEO Is Important for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/94b62170-b62e-41a1-a6b4-fc755e0ffda5/Screenshot+2026-03-15+at+2.40.41%E2%80%AFPM.png Insights - Why Local SEO Is Important for Small Businesses - Make it stand out This Places result shows coffee shops throughout Traverse City; the three highlighted are (mostly) the ones closest to Sovis Media HQ. https://www.sovismedia.com/insights/email-marketing-audits-fresh-perspective-improved-results monthly 0.5 2025-12-21 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/1766321649450-PV2M9GYPWYPDJVF6DV2R/unsplash-image-3Mhgvrk4tjM.jpg Insights - Email Marketing Audits: Fresh Perspective, Improved Results - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/why-you-should-sponsor-local-events-and-how-to-do-it-right monthly 0.5 2025-12-29 https://www.sovismedia.com/insights/how-to-inform-customers-or-clients-of-price-increases monthly 0.5 2025-05-25 https://www.sovismedia.com/insights/calculating-seos-return-on-investment monthly 0.5 2025-04-27 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/1d3fd096-b6b4-41bf-99ea-10d3d92059fc/Screenshot+2025-04-27+091722.png Insights - Calculating SEO’s Return On Investment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/how-googles-ai-overviews-impact-seo monthly 0.5 2025-11-09 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/5308884b-f822-4e67-b6f1-4631b071ba28/Screenshot+2025-03-02+115017.png Insights - How Google’s AI Overviews Impact SEO - Make it stand out This AI Overview includes 13 links in the response and 4 in the “Learn More” box - that’s before you see even a single “normal” search result! https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/754f6e15-c02d-444a-90fd-994e900c40bd/Google+Search+Console+File Insights - How Google’s AI Overviews Impact SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/how-to-improve-brand-awareness monthly 0.5 2025-02-16 https://www.sovismedia.com/insights/how-to-find-a-good-company-name monthly 0.5 2025-01-05 https://www.sovismedia.com/insights/how-to-create-a-marketing-plan-for-your-small-business monthly 0.5 2024-11-24 https://www.sovismedia.com/insights/advertising-on-facebook-boosted-post-vs-ad monthly 0.5 2024-09-28 https://www.sovismedia.com/insights/2024-holiday-shopping-trends-to-watch monthly 0.5 2024-09-01 https://www.sovismedia.com/insights/organic-search-vs-paid-search-the-showdown monthly 0.5 2024-08-17 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/bd9d701d-fdb8-4105-b766-2f60016e799c/Screenshot+2024-08-17+145447.png Insights - Organic Search vs. Paid Search: The Showdown - Make it stand out Paid search results for "digital marketing services". https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/97f3b010-c0a7-4a08-8ed6-92b17514b31d/Screenshot+2024-08-17+145503.png Insights - Organic Search vs. Paid Search: The Showdown - Make it stand out Organic search results for "digital marketing services". You'll note none of the agencies holding paid positions rank in the top three positions organically. https://www.sovismedia.com/insights/know-your-consumer-behavior-marketing monthly 0.5 2024-06-23 https://www.sovismedia.com/insights/is-advertising-tax-deductible monthly 0.5 2024-06-09 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/1717926984109-Y4EPOF9EJ74935KKNYS4/image-asset.jpeg Insights - Is Advertising Tax-Deductible? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/how-to-increase-organic-search-traffic-and-why-it-matters monthly 0.5 2024-06-02 https://www.sovismedia.com/insights/google-business-profile-optimization-a-guide monthly 0.5 2024-05-26 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/f72979ad-4ce0-458a-a344-4cf115e5c99c/Screenshot+2024-05-26+054302.png Insights - Google Business Profile Optimization: A Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/measuring-the-roi-of-seo monthly 0.5 2024-05-19 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/eab0355a-a52c-4542-ba7d-0439cc3b6917/B2B+SaaS.png Insights - Measuring the ROI of SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/display-ads-vs-search-ads-whats-the-difference monthly 0.5 2024-04-21 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/8ccfed60-0a27-4b40-9a92-b9c7f51f9a8e/large_resized_NIKE-banners.jpg Insights - Display Ads vs. Search Ads: What’s the Difference? - Make it stand out A selection of display ads from Nike. https://www.sovismedia.com/insights/less-cancer-hike-and-bike-america-2024 monthly 0.5 2024-03-16 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/4cd74296-5d19-41b7-b8d8-fec7843fbc0f/20200606_110017.jpg Insights - Less Cancer Hike and Bike America 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/seasonal-seo-tips-for-small-businesses monthly 0.5 2024-02-25 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/1e5a899c-bbed-418f-aeb8-3b9b3acd728a/Screenshot+2024-02-25+123409.png Insights - Seasonal SEO Tips for Small Businesses - Make it stand out Search volume for “coffee blend” (red) vs. “holiday coffee blend” (blue). Queries for the holiday keyword quadruples by Halloween (from 3 to 13). https://www.sovismedia.com/insights/a-crash-course-on-website-attribution-channels monthly 0.5 2024-02-18 https://www.sovismedia.com/insights/5-types-of-emails-to-automate-for-your-small-business monthly 0.5 2024-02-10 https://www.sovismedia.com/insights/is-squarespace-bad-for-seo monthly 0.5 2024-02-04 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/3d40e9fd-b3f5-487d-958a-56e53cdd155e/XML.png Insights - Is Squarespace Bad for SEO? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/3d3996a9-dbce-4d4e-b6a4-bb4e3b9d9321/Screenshot+2024-02-04+083329.png Insights - Is Squarespace Bad for SEO? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/b8aa4de8-35f2-454c-a974-63fc7bdf1158/SEO.png Insights - Is Squarespace Bad for SEO? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/insights/how-to-set-a-marketing-budget-for-your-small-business monthly 0.5 2024-01-27 https://www.sovismedia.com/insights/technical-site-audit-vs-seo-site-audit-whats-the-difference monthly 0.5 2024-01-20 https://www.sovismedia.com/insights/small-business-email-marketing-tips-you-can-actually-use monthly 0.5 2024-01-13 https://www.sovismedia.com/insights/whats-a-good-engagement-rate-in-ga4 monthly 0.5 2024-01-06 https://www.sovismedia.com/insights/local-seo-for-coffee-shops monthly 0.5 2023-12-31 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/4318660b-9ee1-4de6-ae89-ee9ba9ffa2a5/Coffee+Shops.png Insights - Local SEO for Coffee Shops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sovismedia.com/home daily 1.0 2025-12-21 https://www.sovismedia.com/services/seo daily 0.75 2024-10-13 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/b12cea4d-2feb-4ad7-a6a7-00fdf6cd870c/Circle.png https://www.sovismedia.com/contact daily 0.75 2024-05-27 https://www.sovismedia.com/services/email-marketing daily 0.75 2025-12-21 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/b12cea4d-2feb-4ad7-a6a7-00fdf6cd870c/Circle.png https://www.sovismedia.com/services/social-media-marketing daily 0.75 2023-11-11 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/b12cea4d-2feb-4ad7-a6a7-00fdf6cd870c/Circle.png https://www.sovismedia.com/about daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/597b0dde-d833-4c91-839a-5a2f33342fae/2.jpg https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/f0dbd34b-9bf4-4005-9c82-5fd264c12af7/Photo-by-Beth-Price_Traverse-Magazine_0816-6-e1471879066868.jpg https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/796c0ec1-c851-49ed-9246-5c4626cc613f/Wes-Sovis.jpg https://www.sovismedia.com/services/kit-site-website daily 0.75 2024-05-13 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/b12cea4d-2feb-4ad7-a6a7-00fdf6cd870c/Circle.png https://www.sovismedia.com/services/consulting daily 0.75 2025-12-21 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/b12cea4d-2feb-4ad7-a6a7-00fdf6cd870c/Circle.png https://www.sovismedia.com/services/google-business-profile daily 0.75 2024-10-13 https://images.squarespace-cdn.com/content/v1/654f894a5682c44cd85c978d/1a2899dd-a2c9-49c6-bc4d-bd12e90e89ca/Screenshot+2024-03-10+063808.png https://www.sovismedia.com/newsletter daily 0.75 2024-05-27